Your logo should be YOU!  An old adage says: "A picture paints a thousand words!"  Your LOGO is a picture of you and your business.  It should paint a picture in the viewers minds that reflects your business and personality.

Additionally, your logo should be user friendly! Since you are the one using your logo it needs to be friendly to you!  You will want to place your logo in many places and have it used in many media forms.  A FRIENDLY logo is designed to be reproduced efficiently and cost effectively.  It should look nearly as good in black and white as in full color.  A logo that REQUIRES multiple colors to look good becomes very expensive.

 

When TLC designs your logo, we consider many factors.  One is how much it costs you to use it.  If you can't afford multiple color, your logo needs to look good in single color.

The simple variations shown here give a quick example of a friendly vs. unfriendly logo design. The "O" has the colors coming in contact with each other in version 2. While this does nothing to enhance the appearance of the logos, it increases the reproduction costs as it becomes a "tight" or "hairline" registration job.  Tight registration fees range from $15 to as much as $60 per project, depending on the medium  and production facility.  At not less than $15.00 for every project and an average closer to $25 per project the cost of reproducing version 2 of this logo can get out of hand.

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